The People Giving Me Hope Online

A frequent topic of conversation in my world? The fact that so many of us now get our information in nontraditional ways, and how much power the algorithms have over what we see, think about, and ultimately believe.

When I was growing up, there were a handful of newspapers, magazines, and television networks that shaped the national conversation. Now many learn from the people we invite into our feeds every day. Whether we like it or not, creators have become one of the most powerful forms of media in America. Over the past few years, that fact has made me increasingly uneasy as I've watched misinformation spread through my own feeds and eventually make its way into my teenage son's.

That's why I was so excited when Kris and Dave introduced me to Chorus a couple of months ago. Chorus is a nonprofit learning community that equips creators with research, expert briefings, training, collaboration, and support so they can engage thoughtfully with news, public policy, and civic life while staying authentic to the audiences they've spent years building.

For the first time in a long time, I felt hopeful that there were incredibly smart people working on the other side of the algorithm, helping creators navigate complicated issues responsibly. Chorus understands something many institutions still don't: if we care about the future of our democracy, we have to care about the people shaping conversations online.

At Lingua Franca, we've always believed words matter. Sweaters are never just sweaters. They're conversation starters. Tiny billboards for what we believe.

So collaborating with Chorus felt incredibly natural.

Today, their community includes more than 165 creators with a combined audience of over 180 million followers. That's not just "new media." That's one of the largest media networks in the country.

What makes it so powerful is that it isn't built around one newsroom or one point of view. It's built around trust. Every creator reaches a different audience, in a different voice, through a different lens. Together, they're creating something much bigger than any one of them could do alone and reminding people that they're not alone in caring about the future of our democracy.

That's why we wanted to support them, and why we're so excited to introduce you to their work.

Hope doesn't always look like a headline. Sometimes it looks like thousands of creators deciding that facts matter. That community matters. That showing up matters.

To celebrate our collaboration, Chorus brought a group of creators to New York for the launch of the collection. We gathered at the townhouse to meet them, hear their stories, celebrate their work, and, of course, wear our sweaters.

It wasn't a blind celebration. It was a hopeful one.

My hope is that you'll discover a few new creators to follow, find a sweater that speaks to you, and leave feeling a little more optimistic than you did before. We certainly did.

xo Rachelle

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