Your Words. Our Stitches.

An inside joke. A favorite saying. A place, a person, a feeling. Dream it up, choose your sweater, and we'll bring it to life.

Make it Yours

Choose your canvas and start customizing. 

Need a Little Inspiration?

From inside jokes to lifelong obsessions, there's no wrong thing to say.

Shop Custom Styles

Choose your favorite style. We'll make it yours.

Find the best style for you

How It Works

1

Choose Your Style

Select from cashmere, cotton, men's, kids and accessories.

2

Pick Your Colors & Phrase

Make it yours with your favorite words, colors and icons.

3

Place Your Order

We'll embroider it by hand (or machine for select styles) and ship it to you.

♡

Made to order, just for you

Each piece is customized with care by our team.

✂

Expertly embroidered

Meticulously stitched in our New York studio and partner factories.

▦

Lead times vary by style

Cashmere: 2–3 weeks. Cotton and select styles often ship sooner. See product details.

As Seen In

Frequently Asked Questions

Find your sweater fit

Four favorites, with a different feel. Compare fabrics and silhouettes before choosing your size.

Classic Crewneck

Fabric
100% cashmere
Fit
Our original cashmere crewneck. Use the garment chart below to choose your fit.

Model is 5′9″ and wears a Small.

Explore this style: Classic Crewneck

Mara

Fabric
70% cotton, 10% silk, 20% recycled nylon
Fit
Lightweight with an airy drape. Fits similarly to Classic, with slightly less stretch.

Model is 5′9″ and wears a Small.

Allow 10–14 days from order to delivery.

Explore this style: Mara

Maxine

Fabric
95% organic cotton, 5% cashmere
Fit
Relaxed body and dropped shoulders for a semi-oversized look. True to size; size down for a closer fit, or up if between sizes.

Model is 5′9″ and wears a Small.

Allow 10–14 days from order to delivery.

Explore this style: Maxine

Jane

Fabric
100% cashmere
Fit
An oversized, roomy crewneck.

Model is 5′9″ and wears a Small.

Explore this style: Jane
Compare garment measurements

All measurements are in inches and describe the garment, not your body. Bust/chest is the full circumference. Compare with a sweater you already love.

Scroll across to compare all four styles.

SizeClassic bustClassic lengthMara bustMara lengthMaxine chestMaxine lengthJane bustJane length
XS342335¼243822½4425¼
S3623½37¼24½40234625¾
M382439¼254223½4826¼
L40½24½42¼25½44½245126¾
XL432545¼264724½5427¼
2X4625¼49¼275025½5828¼
3X5025½53¼27½5426½——

— Jane 3X measurements are not available. Email us for help before ordering.

Mara & Jane: shoulder and sleeve measurements

Mara

SizeShoulderSleeve
XS13⅜24
S13⅞24¼
M14⅜24½
L15⅛24¾
XL15⅞25
2X16⅞25½
3X17⅞25¾

Jane

SizeShoulderSleeve
XS2219
S2319¼
M2419½
L25½19¾
XL2720
2X2920¼

Classic Crewneck: View full garment chart

Maxine: View full garment chart

Need help choosing your fit? Email us.